The opportunity

There is a growing trend among urbanites for organic products, especially vegetables. An increase in purchasing power, education and awareness about health and quality of organic foods, and the willingness to pay for healthy foods amongst consumers, have increased the demand for organically cultivated vegetables in urban areas. This has also resulted in a vague mechanism of organic pricing and premiums, although there is no established framework for organic product pricing. Market practices of organic agriculture in Nepal show individual farmers, entrepreneurs and cooperatives that are taking the practice forward as a remunerative enterprise to secure their livelihood and increase their resilience.